Backing the Future of People, Planet, and Innovation.
The Investment and Management Holding Company of The Saaf Foundation and Saaf Group
Who We Are
Saaf Holdings Group is the investment and management holding company of Saaf Foundation and Saaf Group. We provide strategic oversight, capital stewardship, and operational leadership across the Saaf ecosystem, ensuring sustainable growth and long-term value. By aligning strong governance with purpose-driven investment, we support initiatives that deliver lasting economic and social impact.
Our Pillars
Brands
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The Saaf Bar
A luxury-focused group building sustainable body care brands that elevate everyday rituals through refined design, responsible packaging, and uncompromising quality — with expansion across premium personal care underway.
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Project Saaf Haath
A humanitarian initiative advancing dignity through hygiene—partnering with dental practices, mobilizing public support, and working alongside Saaf Group Enterprises to deliver essential care where it’s needed most.
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R&M Washing
An exterior maintenance services brand providing expert window and pressure washing solutions built for consistency, efficiency, and growth.
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AVantage Systems Group
Provides professional stage lighting solutions for live productions through rentals, sales, and equipment purchasing, with a focus on maintaining, reusing, and extending the life of high-quality lighting systems in a transparent and sustainable way.
Explore Our Pillars
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Saaf Capital Holdings
Oversees public and private equity investments to support long-term growth and wealth preservation for Saaf Holdings Group.
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Saaf Foundation
Oversees and allocates philanthropic funding for the nonprofit and charitable initiatives supported by Saaf Holdings Group.
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Saaf Group
The management arm of Saaf Holdings Group, overseeing operations, strategy, and execution across its portfolio of businesses.